LilianaCastro

Smart Comms Summit

Not talks. Working conversations.

Smart Comms Summit is a curated, invitation-only gathering created by Liliana Castro and organised by FES Agency. It brings communications and marketing professionals together to discuss the work behind the messages people see.

The format centres on real situations, difficult decisions and honest exchanges between people working across different companies and sectors. Participants bring their own experiences and questions into the conversation.

Smart Comms Summit event artwork

Why It Exists

Communications professionals often face similar challenges in different organisations. Smart Comms Summit creates space to compare experiences, question familiar practices and learn from decisions that rarely become public case studies.

Its ambition is to build an ongoing community of practitioners who can think through the challenges of their work together, while preserving the openness and depth of a smaller gathering.

The First Edition

01

The Real Work

A working conversation about the decisions, preparation and challenges behind public-facing communications.

02

Smart, But Human

An exchange on the practical use of artificial intelligence and the importance of critical thinking, experience and human judgement.

Participants listening during Smart But HumanLiliana Castro speaking during The Real WorkPanel on stage at The Real WorkSmart Comms Summit programme screensSmart Comms Summit signage at Porto Innovation Hub